01_context
// graphic & publication
// individual
This project examines how high-context and low-context cultures—specifically Chinese and American—communicate differently, and where shared human intent still connects them. Through a system built around recognition, reflection, and learning, it guides viewers from noticing difference to understanding it.
02_Tactile Futures
// exhibition_identity
// creative_director: Scarlett_Meng
// design_director: Xinyi_Liu
Tactile Futures is a design exhibition at West Bund Art & Design exploring the relationship between design, materiality, and touch. The identity treats typography as a tactile, spatial medium—inspired by weaving and interlacing structures—extending a flexible system of texture and rhythm across print, merch, and exhibition graphics.
03_Avenue of the Arts
// identity & way_finding
// project_manager: Henrique_J. Siblesz_Simonpietri
// design_director: Jonny_Peterson
// designer: Marcella_Verchio
To revitalize Philadelphia's Avenue of the Arts, we built a bold new identity drawing from ballet tutus, theatre seating, metronomes, and film rolls. Overlapping shapes form a vibrant system that captures the street's creative, kinetic energy.
04_Office of Engagement and Belonging
// identity
// creative_director: Kelsey_Elder
// designer: Shannon_Lee
This identity for the Office of Engagement and Belonging (OEB) reimagines the ampersand's weaving form as a symbol of connection and collaboration—a fluid, intersecting line reflecting how individual paths grow and converge within shared spaces. A vibrant, inclusive palette reinforces the office's mission: belonging and collective growth.
05_SLEEP CON
// event_identity
// individual
This flexible identity for the International Sleeping Product Expo reflects collaborative innovation across the sleep industry. Inspired by quilts, modular patterns, icons, and typography reimagine the expo as unified yet distinct—professional, but engaging.
06_STATE THE OBVIOUS
// campaign_identity & motion
// individual
Roughly 14% of Pennsylvanians lack broadband access, limiting education, healthcare, and civic participation. This project raises awareness among politically influential but uninformed audiences by amplifying underserved voices through a flexible system built on minimal text and shape.
07_MoGao
// publication
// designer: Shannon_Lee
The Mogao Caves in Dunhuang are a UNESCO World Heritage site shaped by over a thousand years of Buddhist art and cultural exchange. This project reimagines mapping through a museum publication and interactive website that blend archival material with storytelling, revealing both the visible and hidden layers of Mogao's legacy.
08_evanesce
// typography & website
// individual
Built from modular circles inspired by Roboto Mono, this variable typeface disintegrates into ash over time—visualizing the fleeting yet destructive power of words spoken in anger. An interactive webpage makes each typed character fade moments after appearing, confronting viewers with whether words truly vanish or leave a lasting weight.
09_coming soon...
// website
// creative_director: Scarlett_Meng
// design_director: Xinyi_Liu
10_coming soon...
// identity
// creative_director: Scarlett_Meng
// design_director: Xinyi_Liu
11_motion
Compilation of motion samples.
